Wednesday, 20 January 2010

I Fancy A Snog

I spotted this cool marketing campaign using Twitter and Facebook posted outside a construction site today. Responses tweeted to @ifancyasnog get placed on to the wall. The combination of eye-catching display on the street, social media involvement and first-kiss nostalgia is a creative way to sell frozen yogurt.

Tuesday, 19 January 2010

Monday, 18 January 2010

Google Real-Time, SEO and Wyclef Jean

At the end of last year, Google introduced real-time search results. There’s since been a lot discussed about how real-time results, including Twitter posts and other social media sites, will influence Google’s rankings.

I’m not an SEO expert, just a casual observer, and I’ve only just come across a possible example of Google real-time making a noticeable difference in my search results.

Wyclef Jean has been all over Twitter recently. When I went online Wednesday morning, I woke up to tweets about what had happened in Haiti the night before and, using Twitter Search, I followed the story. Before I could see any other charity fundraising teams awake and online looking for support, Wyclef was running the conversation and leading the appeal for aide. He caught the public’s attention for his ongoing campaign for Haiti, and then caught it again after accusations about his charity. Through it all, he has been an integral part of the Haiti conversation, and now Google’s results are reflecting that:

Seeing Wyclef at that spot on Google could be demonstrating Twitter’s impact on Google’s results. Which leads me to this thought from Andrew Heaps, Head of SEO at Latitude, in Econsultancy:

And a final thought to ponder: will retweets become the new links?

What do you think?


Friday, 15 January 2010

Canadian Technology News Twitter Feed

I'm learning a lot from living and working in the UK. The PR and the technology industries are both much bigger here and there is so much more going on. When/if I do return to work in Canada, I'll be taking a lot of the lessons with me. One of the groups that help make UK tech PR a great industry to work in is UK Technology Journalists and PRs. Andrew Lim from UKTJPR recently put together a UK Tech News Twitter feed that posts tech news from top websites. I thought it was such a great idea, that I had to try it with Canadian news:

Canadian Technology News Twitter Account

will post automated updates every 30min from RSS feeds of the best Canadian technology websites and blogs.

I'll be continuously on the lookout for more websites and blogs to add to the feed, but if you notice something I'm missing, please leave the link to the RSS feed in the comments below.

Thursday, 14 January 2010

Book Review: The 50 Laws of Twitter

I’ve been thinking of ways to motivate myself to write here more, and I thought of perhaps trying to blog book reviews. Lou has a copy of Guy Clapperton’s This Is Social Media on her desk that I thought would be a great start, but something else came into my inbox before I could get my hands on it.

The 50 Laws of Twitter by Tremendous News.

The nature of social media means that printed books on the subject generally have a short shelf-life, and with e-books anyone can publish their ramblings easily, so they tend to become less relevant even quicker.

Many social media e-books, like Networking with Friendster for Business Success or Dave’s Guide to Everything Myspace, are pretty useless. They either become irrelevant within a week, or offer tips so obviously simple that if you can’t work them out on your own you have no business being online. “How can I stop receiving MySpace email notifications?” Really Dave? Really?

The 50 Laws of Twitter is different. It is by Tremendous News, the hilarious blogger who writes articles that are easy retweet fodder, while still being good. Written about in The Globe and The Times, Tremendous News offers insight into the internal thinkings of the “douchebags” and “hot chicks” of the social media world, as imagined by a lonely man, self-admittedly deprived of real-life social contact.

His book offers the kind of tips for Twitter that could have only come after sitting for hours with nothing to do other than stare at your Twitter feed, while becoming increasingly frustrated with the trends many of us get caught up in. But in his frustration, we benefit. Not only is it a great laugh, it is a great resource.

Enhanced by his illustrations, the Twitter rules along with his off-topic ramblings and examples, offer real guidance for those not social media savvy enough to figure it out. Whether intentional or not, his 50 laws of Twitter are actually well thought out practical tips that if more people read, Twitter would be a better place.

This e-book is probably the best thing to ever come out of an overweight, unemployed man who lives in his parents’ basement. Tremendous News can be found at I’m sure he’ll put details as to how to buy the e-book online soon.

If it means he’ll write another one, I sincerely hope this guy never finds a real job.

Friday, 8 January 2010

Facebook Colour Status Updates

Black, blue and red polkadots. Facebook status updates have been colourful today as part of a viral meme making its way around the web.

For those of us excluded from the women-only viral, here’s the apparent text of the message:

Some fun is going on…. just write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls no men …. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status… Haha.

I’m not sure how I feel about the effectiveness of the no-boys-allowed meme, considering that although breast cancer in men is rare, the disease still touches most of our lives.

I do have to agree with the below thoughts from Twitter that it is a shame it is exclusive. That said, it is spreading the message very quickly, and although it doesn’t seem to have any charity behind it, it shows that there is lots of potential for viral marketing techniques for breast cancer awareness from charities. Hopefully, they’ll include men too.

Then again, maybe there’s a reason why men weren’t included: