Tuesday, 9 February 2010

Spokesperson FAIL

LCEC, an American electricity provider, created quite a stir recently as their PR manager's discussion with Florida FOX 4 reporters led to many facepalm moments.

Watch the video here.

A little goodwill towards a customer in need could have saved LCEC a whole lot of trouble, but their PR manager just seems determined to keep digging herself into an even deeper hole.

The whole video is full of #PRFAILs, like telling reporters that the more they bother the PR team the higher the rates will go for customers, trying to entice the FOX 4 manger with promises of a "mutually beneficial relationship" (does that mean advertising?) and calling the media's credibility into question by demanding off-the-record meetings.

For dealing with bad coverage, this is a great example of what not to do.

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1 comment:

  1. Amazing that the PR rep. tells Fox 4 that they're taking her away from other things that she has to do, and costing customers money. Isn't HER JOB to be the PUBLIC RELATIONS figure for the company. WOW. Thanks for sharing this, Dan.

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