Black, blue and red polkadots. Facebook status updates have been colourful today as part of a viral meme making its way around the web.
For those of us excluded from the women-only viral, here’s the apparent text of the message:
Some fun is going on…. just write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls no men …. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status… Haha.
I’m not sure how I feel about the effectiveness of the no-boys-allowed meme, considering that although breast cancer in men is rare, the disease still touches most of our lives.
I do have to agree with the below thoughts from Twitter that it is a shame it is exclusive. That said, it is spreading the message very quickly, and although it doesn’t seem to have any charity behind it, it shows that there is lots of potential for viral marketing techniques for breast cancer awareness from charities. Hopefully, they’ll include men too.
Then again, maybe there’s a reason why men weren’t included: